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Why Your Startup Needs An Explainer Video

Marketing a startup business can be difficult, especially when you offer innovative new products or services. Not only are you trying to build a new brand, but you have the challenge of explaining what you do and how it is different from any other company out there. 

Once you have a script, the animation itself does not have to be complicated. You may get more information about explainer video services via

Explainer Video

Image Source: Google

Focus on getting your message across, be entertained, and give customers what they need, and your explainer videos can help you take your startup to a whole new level.

By now, you surely know what an explainer video is: a short video (one to three minutes) that introduces people to your company or product.

An explainer video is not advertising or sales promotion, although they generally include a call to action. This introduction is designed to get potential customers interested enough in your company to want to learn more – and perhaps eventually convert.

In fact, an explainer video is shown to help improve conversion – in some cases as much as 80 per cent. Video engages customers; according to one survey, more than 90 per cent of customers believe the video is useful for decision making, and 64 per cent of users are more likely to purchase products online after watching the video.