A Digital Marketer uses digital channels to reach customers, build brand awareness, and promote products and services. They have to master a wide range of skills and tools in order to stay on top of the ever-growing digital media channels they use to create, deploy, manage, and track campaigns.
If you are also a business owner, then you must hire a professional digital marketing expert in Melbourne.
More precisely, digital marketers are responsible for all the following functions.
Social media marketing
The strategic creation and placement of native content that promotes your product or brand across your company’s own Instagram, Twitter, Facebook, and LinkedIn platforms (to name only a few)—as well as the posts you pay to have appeared on other people’s channels.
This is the most direct way to nurture relationships with your existing customers, keep them informed with updates, boost their level of engagement with your brand, as well as to reach prospective clients with a highly targeted and low-cost campaign.
Pay-per-click (PPC) ads
The direct approach, simply paying for ads, ensure you’ll get more potential customer eyeballs on your brand or website. Simple in concept, complicated in execution: given the investment of real dollars, PPC advertising demands a carefully thought-out strategy to ensure your ads are only being placed where they’ll be most effective.